The Most Valuable Karate, Jiu Jitsu & Self-Defense
Website In Gloucester County!

From:

Jim Fortunato

Mantua side of Sewell, NJ

Friday, 8:37 a.m.

Dear Friend,

I have no idea how you got to this website!

Maybe you saw one of our karate & jiu jitsu demonstrations around town. Maybe a friend referred you to it. Perhaps you stumbled onto it by pure luck searching for karate or jiu jitsu lessons on the internet.

But, however you got here, you have arrived at what is, without question, the most valuable martial art school website in all of Gloucester County.

Here's why: Back in July of 1996, I opened up a small martial art school in Timberline Plaza called Fortunato Karate. I had very little  money, no advertising budget, zero students and had to work my day job as a cook to keep the school opened.  I priced my tuition reasonable, taught from the heart and, with very little promotion, I soon had enough students to quit my day job and focus on teaching martial arts full time.

And, guess what? That's exactly what I did...I quit my day job as cook 9 months after opening up and I've been teaching full time every since at Timberline Plaza in Sewell, NJ. I've been at this location ever since.

Since I started this school, I have received hundred and hundreds of letters, phone calls and emails from people telling me how the training they have received helped them improve their health, protect themselves (and, in some cases, literally saved their lives), helped build their confidence at school and at work... and... in various other ways... improved their lives immensely.

So, I got to thinking, "Well, heck... if the way I teach martial arts helps people this much, I should probably put up a website so that folks sesarching online can find me." 

For over 13 years, I’ve been teaching, training, coaching & mentoring children like yours with personal development and character building tools found only in my unique approach to martial arts. In a minute I’m going to show you how you and/or your child can sample a karate or jiu jitsu lesson with me Free of Charge!!

My teaching philosophy is simple. I teach people how to develop personally, mentally and physically, while having fun in the process. My kids classes are based on character development, leadership skills, focus, respect, discipline. I teach my students what it means to work hard and train hard.

My adult classes are based on physical fitness, reality-based combat and self-defense. Adults primarly learn a solid foundation in Brazilian Jiu Jitsu, which was made famous by the legendary Gracie family from Rio de Janerio, Brazil. Adults of all ages learn at their own pace, there are no egos or tough-guy attitudes at our school. We have ex-jocks to business executives training with us.

	Top 5 Reasons To Train At Fortunato Karate! 1. You get me as your instructor. I'm highly involved in all the day to day activities of Fortunato Karate & Jiu-Jitsu. Yes, I do have an EXCELLENT group of Assistant Instructors who teach as well. However, they are under the direct oversight of me! That means that you can feel confident you are getting the highest level of professional martial arts instruction in the Sewell, Mantua & Wenonah area. 2. You are treated like family. Why?...because in a sense we are! We are all share one thing in common. We train in the martial arts together. So when you decide to train at Fortunato Karate & Jiu Jitsu you will become part of our martial art family. Please note: There are no 'clicks' or 'special clubs' that give some students special treatment while others are excluded. Everyone is equal here in that sense. 3. My unique training techniques allows you to move at your own pace. I will motivate, inspire and push each individual student to work to his or her fullest potential. I DO NOT compare students one to the next. I'll only compare you to you. I'll help you realize your strenghts and I'll show you how to work on your weaknesses. 4. You'll learn 'Mental Toughness'. This is where the rubber meets the road. Sure, physical skills and prowess is great but if your 'mindset' isn't right, all is lost. Mental Toughness is the secret ingredient I use to help all of my students ascend to the world class level. 5. It's FUN, FUN, FUN! ...but don't take my word for it...feel free to stop by and watch our exciting classes or visit our testimonial page and read what others are saying.

"I Was Laughed At, Teased and Bullied As a Child But Now I've Got The Confidence and Skills Needed To Protect Myself...

...Even If An Attacker Broke In My House
at 2 a.m., Woke Me Up In My Pajamas
and Tried To Harm My Family."

After reading the above statement I bet you're thinking either: "That was pretty funny!" or "This guy is really arrogant!". The truth is I've been called both.

But seriously...I truly want you to know that if martial arts training can work for me if can work for you and your child.

The trick is you need the right training. And since nowadays, you'll find more karate schools in town that you will McDonalds, it's important to know what to look for when choosing a school.
 

I'm going to give you a few ways we help our students and then at the end of this letter invite you in to try a FREE, No obligation trail lesson so you can 'test' it for yourself.

	Here Is a List of Key Benefits You Will Receive at Fortunato Karate & Jiu Jitsu: Your child will learn wholesome values and right from wrong. The importance of developing 'daily disciplines' so your child will create good habits. We also help people replace not-so-good habits with better ones. The training is structured to help people build Focus, Confidence & Discipline. Respect and good manner like saying "please/thank you" and "yes sir, yes ma'am" are expected and reinforced Our physical fitness and martial art drills will allow your child to exert his/her energy and develop their athleticism. Powerful teamwork building skills are built into to almost every class. Mental Toughness training will show your child how to work through tough times and emerge stronger. Greater academic achievement in school is usually a natural by-product of Fortuanto Karate training. Each child is required to keep their grades and conduct up to par at home and at school. Increased strength and physical fitness, in both body and mind. Learn how to set and achieve short term and long term goals. A sense of accomplishment after completing each training session. Personal attention, positive reinforcement, fun and exciting classes with world-class, professional martial arts instruction. Personal protection and reality based self-defense techniques that will help keep you safe in today's sometimes violent world.   We also teach how to 'esteem others higher than you would esteem yourself'. This is a subtle but exteremly important difference in teaching 'self-esteem'. Simple put; we can PROVE why self-esteem can most-times be more of a problem than we realize. Esteeming others is the solution. (Note: We are the only school teaching this concept)

Now remember, martial arts training is not JUST about learning how to "kick, block, and punch."

Most times our biggest challenges in life isn't from a 'physical' confrontation. It usually comes from our own inner fears and self doubt.

I call it 'NEGATIVE SELF TALK', and here is what it sounds like. Kids will say things like:

· "I’m not as smart as Billy."

· "I don’t get what my teacher is saying."

· "I wish I was as (strong, pretty, tall) as Suzie."

· "Why does Joey keep giving me a bad time?"

· "Why can’t I be as popular as Jill?"

The BIG question is: How do you get your child to fight these demons? You know the problem but your child has a tough time even telling you about them. Never mind how they might conquer them.

Well, the good news is, I have a proven solution. A program that has already worked for over 1,000 children. A ‘cycle of success’ your child can learn easier than you think.

I call it, "The Black Belt Success Cycle." Let me tell you it’s secret:

To repeat: Martial Arts are less about your child learning to fight others, and more about fighting…himself. His innermost fears. Conquer them, and your child unleashes within himself a powerful, unstoppable force.

A force that gives him the strength to kick down the doors of his own self doubts, a force that opens your child to the exalting power of values.

In other words, when your child uses the discipline of martial arts to conquer his fears, he has power to transfer that discipline to all other areas of his life. I know of no other sport that does this better than martial arts. (I should know. Remember, I’ve been teaching it for over 10 years.)

Now, you may be asking, how does all this "values" stuff work? And why does karate manage to do a better job teaching it?

Again, more than any other sport, Karate gives your child the chance to explore his or her innate powers. They'll marvel, (as will you) as they increase in strength, flexibility endurance, balance, and confidence. Yet this is only the start...

In fact, physical skills act as a foundation for something much more important: the development of value skills. Here is an example of what I mean, I'll show you how it works.

...Like this...

Courage: 

Your child finds the courage to move outside of his or her comfort zone and think 'outside the box'. As a result he becomes able to face the challenge of more difficult karate skills. He is no longer afraid of being afraid. He learns that whatever he sows, he reaps. He learns to stop looking, comparing and worrying about others and starts looking at himself. Now he suddenly sees his life as a constant, never-ending journey that gives him an opportunity to learn and grow.

Staying power: 

Your child finds joy in improving her physical stamina. She can walk farther, run longer, practice skills until she gets them right. In turn, she learns not to give up. She sticks things out. With the help of her teachers, she strives harder, longer to reach her goals. Even if she fails she perseveres. She won’t let her self doubts get in the way of finding ultimate solutions.

"Where performance is measured, performance improves." Yet, your child has to first accept where he or she stands now. That means measuring current strengths. Above all, she learns that to succeed, she needs to be honest with herself and others.

Keener focus:

He learns to make eye contact with his teachers, parents and coaches (and anyone else he is talking to.) He pays greater attention to what each teacher says. He knows and accepts where he stands.

These are just three of the powerful, energizing values your child will get from the learning and applying "The Black Belt Success Cycle". You can also look forward to your child developing:

• Powerful Self Control: She’ll refuse to give in to negative peer pressure. She’ll have   deeper respect for rules, values and the importance of doing the right thing.
   
• Improved Focus: She’ll learn what’s needed, along with the skill to "zero in" on critical tasks at hand. Normal, yet time-wasting, childhood distractions won’t get in her way.
   
• Fearless Self Confidence: Watch as your child finds the courage to open any door life has to offer.
   
• Towering Role-Model Teachers: I didn't learn how to teach all this stuff myself. I've had many teachers who were excellent instructors, martial artists and towering role models. They all helped me to become the martial art instructor I am today. I've vowed to take what they have taught me and pass it down to my students. That's the way martial arts should work...and it's the way it can work for you.
   

Well, I think I've said enough. Now it's your turn. Pick up the phone and call me at 856-464-0402

My Beginner Karate for Kids Class is starting now!

Pick up the phone and give me a call for all the details.

What I am offering you is a great opportunity for your child. But it's ultimately up to you to decide whether or not my karate class is for you.

So, if you're child is ready to enjoy an awesome karate program that is a whole lot of fun - then I am here and ready to teach you karate.

Sincerely,

Jim Fortunato

P.S. There's no 'hard sell' when you decide to call me. As a matter of fact, I'm NOT looking to 'sell you' anything. What I want to do is show you what Fortunato Karate is all about  and answer all of your questions. I want to help you make an educated, well-informed decision about martial arts training for you and your family.

P.P.S. If for some reason the above mentioned times do not work for you and your child please call and let me know so I can fit you into another class time.

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